How to Set Up Amazon Early Reviewer Program
UPDATE: On March 10, 2021, Amazon announced they are no longer offering the Amazon Early on Reviewer Program. For more information on the update, please read more here.
Gathering initial reviews on new Amazon products has become more and more difficult.
You know it, I know information technology, and Amazon knows it. Y'all need sales to get reviews, and you need reviews to get sales … it's a vicious bicycle.
We're excited to report that Amazon has introduced a new way to rack upwardly those first reviews: the Early Reviewer Plan.
What is the Early on Reviewer Program
The early on reviewer programme incentivizes authentic reviews from Amazon shoppers for new products.
According to Amazon, the goal of the programme is " to help brand owners acquire early reviews, which helps shoppers brand smarter ownership decisions and can lead to an increase in page views, search click-throughs, and sales."
This is a win-win for buyers and shoppers; buyers get a reward for sharing their opinion, and sellers more hands gain traction for a new product.
7 Things You Need to Know
- The Early Reviewer Program is but available to U.Due south. brand registered Amazon sellers. Y'all may be eligible to apply for Brand Registry if you own the trademark to your brand name that appears on your product and packaging.
- In order for an ASIN to be eligible for the Early Reviewer Program, it must have fewer than 5 reviews and must be priced to a higher place $15.00.
- A seller will pay $60 for each SKU enrolled in the programme afterward the first programme generated review rolls in. Amazon volition keep to solicit reviews for each SKU for one yr, or until 5 reviews are received through the program (whichever is sooner).
- Sellers tin can choose ASINs to enroll in the Early Reviewer Program, just they cannot influence the content or star rating of reviews in any way. Amazon does not modify or remove reviews from the Early Review Programme, so long as they are inside the customs guidelines.
- Amazon randomly selects customers from a list of all customers who have purchased products participating in the program, and then long as they take no history of abusive or dishonest reviews and run into Amazon's criteria. And then, non all customers who purchased will receive reward offers.
- Reviewers volition receive a modest reward (a $1-$3 Amazon gift card, for example) after submitting their review that meets the community guidelines . The reward is a token of appreciation for the 18-carat review, regardless of the star rating.
- Early Reviewer Program reviews are denoted with an orange bluecoat that reads "Early Reviewer Rewards."
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Why Amazon Offers the Early on Reviewer Program
Reviews can be one of the largest barriers to entry in a given market. Without a competitive number of reviews, it's hard to drive sales and compete with top sellers.
Non too long ago, initial reviews were fairly easy to get together for a new Amazon product. Sellers could give away products in exchange for "honest" reviews. Complaints near manipulated reviews rolled in, and Amazon close it downwardly.
Last Oct, Amazon banned incentivizing product reviews . Furthermore, this modify rattled the seller community, equally sellers no longer knew how to gather reviews to successfully launch new products.
Sellers are able to ship email follow-up sequences to gather reviews. Over again, Amazon got complaints, and in March they offered the ability for Amazon customers to opt out of all Seller Communication, which makes generating reviews even more than difficult.
Since and so, sellers accept been left wondering how to grow their review base to compete with established products. The industry boilerplate review rate is estimated to be around one%. Merely with an optimized email follow-upward sequence, a seller may see around a v% review charge per unit.
So fifty-fifty with a stellar e-mail strategy, a seller may only run across 5 reviews come from 100 sales. For an established production, that sounds pretty tough. Merely for a brand new product, it sounds almost impossible.
We often go this question: "I just launched my product and am seeing 1-2 sales/twenty-four hour period. How in the globe am I supposed to reach 5-x reviews then that others will feel confident purchasing my product?"
Some sellers were asking friends and family to leave reviews, which is against TOS. Amazon has been serving policy violations and suspensions for this tactic, and nosotros highly advise confronting it!
What can y'all practice?
Typical suggestions within Amazon'south TOS include: run PPC, drive external traffic, run a promotion, and of form transport follow-upwards emails. But for a brand new product, those are expensive and/or slow methods of gathering reviews.
Amazon understands this uphill battle and is giving sellers a little boost. (It'south likewise working in their favor, as this programme will probable describe more people into their Make Registry Program). The Early Reviewer Plan speeds upwardly the process of gaining those initial, essential reviews, AND those reviews will exist genuine.
If y'all have a terrible product, your reviews are going to be terrible. If yous have a great product, your reviews will likely follow suit. No extra perks for a positive review. No risk of backlash for a negative review. Buyers will leave their honest opinions for other Amazon shoppers to consider in their purchasing decision, and this is exactly how Amazon wants it to be.
How to Enroll in Amazon'due south Early Reviewer Program
Gather 5 initial reviews by enrolling in the program. Here's how:
1. Enroll Your Brand in Amazon's Brand Registry
To exist eligible for the Early Reviewer Program, you must be brand registered. Once your brand is enrolled in Amazon'due south Brand Registry , you can admission the Early Reviewer Program portal in Seller Key.
2. Set up Your CSV Template
For brand registered sellers, the Early Reviewer Plan portal can exist found in Seller Central under the Advertisement tab. To submit products for enrollment, sellers volition upload their eligible SKUs through the template shown below, provided by Amazon. Additionally, up to 100 SKUs can be uploaded at once.
Product eligibility requirements include:
- Must have fewer than 5 reviews on the listing
- SKUs must be parent-level or stand-alone. No variations can exist enrolled. Child SKUs are automatically enrolled with the parent.
- Offer price of each production must be greater than $fifteen. If the offering cost falls beneath $fifteen, we may cease requesting reviews from customers.
three. Upload Your Products Into the Early Reviewer Programme
A seller volition and then upload the completed template containing eligible SKUs. Each enrolled SKU is $60, charged upon receipt of the offset Early Reviewer Program review. Amazon will finish soliciting reviews when 5 reviews are collected through the program, or after one yr, whichever happens first.
4. Refresh Submission Status
Finally, a seller tin can view the status of his or her submission within the portal. The uploaded file, along with the number of accepted products, number of products not accepted, and total uploaded products will show up in the Submission History & Product Enrollment Details section at the bottom of the folio.
Moving Forward
Does this program mean that getting reviews is now super easy? Unfortunately, no.
Only, it does show united states that Amazon hasn't left you lot all alone in the jungle to fend for yourself. If you're launching a new production and are struggling with the need sales/need reviews cycle, Amazon is offering a helping mitt to suspension you out of the cycle.
Perhaps at present instead of driving 100-150 sales for 5 reviews, you'll merely need to bulldoze xx or 30. Of form, Amazon is incentivizing those reviews for you, which is an awesome opportunity for new products that demand a little push.
Every bit always, just be sure your production, listing, and customer service are outstanding. Every bit a event, information technology will gear up y'all upwardly for a great client experience and assistance translate to positive reviews.
If you haven't already, enroll your brand in Amazon's Brand Registry. Without a uncertainty, the Early on Reviewer Program is one of the many benefits of being brand registered, and we've got a skilful feeling there are more than benefits to come.
*Annotation: After you annals your brand, it may take up to 72 hours before you lot can access the Early on Reviewer Program portal.
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Are y'all make registered? Are you enrolled in Amazon'south Early on Reviewer Program? What exercise you think of Amazon'south new review plan?
We'd honey to hear from you lot! Before you go, leave your comments below!
*Related*
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