How Long Does It Take to Review Facebook for Shopify

Online consumers rely on reviews to brand well-nigh every purchase: Amazon for a new coffee maker, Trip Advisor for an upcoming holiday to Republic of costa rica, Google to find a good handyman, Yelp for a fun tapas restaurant.

In fact, 93% of new customers actively seek out reviews before they buy. Impartial opinions from previous shoppers help them make a decision, particularly if they're mistrustful of polished brand letters.

Getting people to leave reviews is hard, merely it's essential to building trust and giving customers the data they need exactly when they need it.

Here'south how to encourage shoppers to share their experiences and where you should display reviews:

How reviews build trust with offset-fourth dimension shoppers

Encourage recommendations.Eighty-iv percent of shoppers trust business reviews as much as give-and-take-of-oral cavity marketing and personal recommendations, which tin can likewise increase your online presence.
Supercharge your content library. Spent ages tweaking your launch email to get it "but right"? Reviews are trusted 12x more than other marketing materials, making them an integral office of the buying process.
Boost credibility.Customers are 63% more than likely to trust and buy from a company with good reviews—shoppers value the reassurance gained through impartial reviews.
Ameliorate customer perception. The improve quality reviews yous have, the more value shoppers assign to your brand and its products.

Across trust: other benefits of online customer reviews

While trust-edifice is a central benefit of reviews, reviews also bolster your efforts in other areas, from search engine optimization to gaining valuable product insights.

Enhance SEO efforts. Google's algorithm ranks pages with consumer reviews higher on SERPs, plus the added word count means there's more opportunity for relevant keywords.
Create personalized customer experiences. Provide different product perspectives and give shoppers an insight into how customers who are the same size, shape, or skin type as them found a product.
Identify relevant keywords. Reviews requite you an insight into the actual keywords your customers use.
Improve product evolution: Use the experiences and opinions of your customers to get feedback and improve your products.

You don't need tons of reviews to reap these benefits. Products are 270% more likely to sell with as few as five reviews—however, one study institute that shoppers want to come across at to the lowest degree 40 reviews to justify an average star rating. And then, while you don't need a review from every single client, the more you lot can secure, the better.

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How to encourage customers to leave reviews

9 times out of ten, customers won't exit a review if left to their own devices. In fact, you lot're more likely to get a review from an unhappy customer who wants to vent near their feel than a customer who enjoyed your production and would recommend it. This is why information technology's crucial to encourage customers to leave reviews—especially if they've had a positive experience.

1. Ask

Information technology sounds uncomplicated, just the majority of customers won't leave a review unless you explicitly ask them (and, even and then, just nearly 68% will step up).

The easiest style to practise this is to ship a well-timed e-mail or SMS message that encourages them to leave a review. But make sure you lot give them enough time to actually utilise your product—81% of shoppers are more probable to leave a review after they've used the product more than one time.

Casper sends a simple review request email to past buyers, inviting them to share their thoughts with an on-brand bulletin.

When is the best fourth dimension to send a review request email?

The timing will ultimately depend on the blazon of product yous're selling and your potential customers. Ane study recommends different timeframes for dissimilar types of products. For difficult goods (or products that last a long fourth dimension), like fridges and washing machines, it recommends waiting 21 days. Perishables and soft goods, like cosmetics, clothing, and food, demand less "trying" time, so you tin can send an electronic mail within 14 days. And the timely nature of seasonal goods ways information technology'southward best to ship a review request email inside vii days.

The aforementioned written report reveals that review request emails sent on Wednesdays and Saturdays have the highest conversion rates and that it's crucial for ecommerce brands to follow up seven days after sending the first email. While 68% of customers leave a review afterwards being asked once, an additional 28% volition leave a review the 2nd time you ask them, and a farther 4% the third time.

This review request email from Peel Mart is conspicuously a follow-up email and even adds in a advantage for customers based on the depth of their review.

two. Make it easy

The easier it is to leave a review, the more likely customers are to exercise and so. The terminal matter they want to do is jump through hoops when they've already received their production. Walk shoppers through the process, give them guidance at every step, and eliminate any potential friction past:

Reducing (or, ideally, fixing) any technical problems
Creating as few fields and touchpoints as possible
Prompting them with questions to answer

3. Incentivize shoppers

Anybody likes to get something for free, and 73% of consumers say they'd be inclined to leave a review if offered an incentive. This could be a freebie, a discount on their adjacent purchase, or additional loyalty points. For case, Camera Set Cosmetics offers shoppers a percentage off their next purchase.

What kind of incentives should you offer?

Over again, this will depend on your product and audience. If you sell high-ticket electronics, shoppers might prefer a discount on their next purchase over a freebie, while someone buying makeup might be interested in a freebie to effort out a new production.

Hither are some incentives y'all can offer that take been backed by data:

91% of shoppers would similar to receive the production gratuitous of accuse.
85% would like to receive the production before it'due south released.
67% would like a disbelieve on future products.
59% would like loyalty points.

You can even offer a sliding scale of incentives depending on the depth of the review.

For example, customers who submit a photo with their review might go 15% off their adjacent purchase, as opposed to 10% off if they exit just a written review. LSKD offers 3 levels of incentives for its shoppers—a 10%-off coupon for a written review, a 15%-off coupon for a photograph review, and a 20%-off coupon for a video review. In a similar vein, the Skin Mart review request electronic mail above offers shoppers 75 member points for leaving a written review, plus an actress 25 points for customers who submit a photo or video besides.

four. Reply to reviews

Sixty-five of consumers believe brands should respond to every review they get. Information technology shows you care and are open up to receiving customer feedback. On top of this, 78% say any responses that are given should be in some way personalized, and 86% are more probable to purchase from a shop that responds to reviews.

Yappy responds to every customer review with a personalized, pun-packed message.

Starting a dialogue with customers who take taken the time to share their experience secures trust and credibility, but it also gives you a take a chance to win dorsum shoppers who might have had a less-than-stellar experience.

Don't push out a blanket response to every review, though. Instead:

Personalized each response with the shopper's name, at the very least
Reply questions, but don't get defensive in response to negative reviews
Invite customers who have had a negative experience to connect with you somewhere else, similar via email or an official client support channel

ModCloth responds well to a frustrated client by apologizing and directing them to the customer care team.

five. Don't be afraid of negative reviews

Shoppers don't just want to see positive reviews—they want opinions from all angles. In fact, 82% of consumers who read online reviews specifically seek out negative reviews. This isn't necessarily a bad matter, since users spend five times equally long on sites when they're interacting with bad reviews. Reading bad reviews can even lead to an 85% increase in conversion rate.

Accept a leaf out of ModCloth's book, above, and respond in a calm and neutral manner to negative reviews. Alternatively, yous can create a two-stride review process where shoppers are get-go invited to give a star rating. Those that give a loftier star rating are and so invited to exit a public review, while those that give a lesser star rating are invited to provide feedback so you have the risk to rectify the experience earlier their review goes live on your site.

6. Ever exist honest virtually reviews

Winning the trust of consumers is the fundamental to long-term success, then it's crucial that you're always honest virtually reviews—both good and bad. Be very careful not to alter negative reviews or delete them, or you might finish up in a viscid state of affairs, like Mode Nova. The brand had to pay a $4.two million fine for suppressing negative reviews and lost a lot of trust with its buyers.

Before you start collecting reviews, make sure you read up on the FTC's guidelines, which include:

Not asking for fake reviews from people who haven't used your product
Not limiting review request emails to customers you recall had a positive feel
Not placing conditions on incentives

Prospective customers expect there to be a salubrious mix of reviews, and but having glowing five-star experiences on your site can raise alarm bells. Instead, provide shoppers with an experience from every perspective so they can brand an informed decision that'south best for their own wants and needs.

Where to display online reviews for maximum impact

In one case you've started collecting customer reviews, what practice you do with them? For all-time results, sprinkle them throughout the sales cycle, giving shoppers a dose of social proof when they might take an objection.

Most retailers benefit from displaying their reviews on:

Production pages

Product pages with reviews get 3.v times higher conversion rates. Add together reviews to their relevant product pages alongside each production description then customers can browse perspectives from people with the aforementioned attributes as them. Quick Flick showcases thousands of positive reviews on each page that can exist filtered past newest, oldest, most helpful, and those with photos.

Social media

Fifty-four percent of social media users use social media to browse products. Evidence off your reviews in feed posts and Stories to build trust and interest in your products. Love Corn has an entire Story Highlight dedicated to customer reviews on Instagram.

Social ads

Reviews add authenticity and social proof to your ads and digital marketing efforts. In fact, Facebook ads that include reviews see 50% lower CPC and CPA than normal Facebook ads. Blenders Eyewear generated a 2x higher click-through charge per unit, a 38% lower CPA, and a 62% higher ROAS by just adding star reviews to its ads.

Dedicated reviews folio

Give shoppers a dedicated place they tin go to read all the customer reviews they desire. This can also boost your SEO efforts by targeting the keyword "[your brand] reviews." Patagonia'south dedicated reviews page has more than 63,500 reviews for shoppers to browse.

Abandoned cart emails

Most 70% of shoppers leave their carts without making it to checkout. Adding reviews to abandoned cart emails tin lure them back and remind them why they added an item to their cart in the get-go place. It can also help them compare products with competitors. Don't merely limit reviews to abased cart emails, though; you can include them in product recommendation emails and other sequences to instill trust and social proof.

Brooklinen's on-brand abandoned cart electronic mail showcases reviews before directing shoppers back to their cart to help with their purchasing decisions.

Make reviews work for you

Reviews are an integral part of the purchase-making decision for most online buyers. Equally a business owner, it's critical to collect and brandish them at different touchpoints.

First by sending out well-timed review request emails and calculation an incentive to increase the chances of a customer leaving a review, simply don't forget to answer and deal with negative reviews in an honest fashion.

Once you lot've secured a decent number of client reviews, you can start populating your site, ads, and social media channels with them to boost trust, drive sales, create happy customers, and improve your brand's online reputation.

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Source: https://www.shopify.co.id/blog/15359677-why-online-store-owners-should-embrace-online-reviews